brought in a couple of older Advertising
students to talk about the advertising conference in New York City. They went
in order to meet with executives in the business and to discuss the potential
application of social media on advertising.
One of
the main things that the recommended everyone in our class should do in order to
go to this conference (which I intend to) is to go and get our Klout score
higher. To which most of the class said "what the hell is Klout?"
Well
after the class, and after a very vague description of what Klout is, I decided
to go and find out for myself. Basically it is a scale of how much influence a
person’s actions have over the actions of other people on social networking
websites. According to Klout (http://klout.com/corp/kscore)
it measures your reach (how many people you influence), Amplification (how much
you influence them) and Network Impact (the influence of your network.
As common
sense would dictate, the Klout scale is measured from one to one hundred. When
I went I signed in using my Facebook account and my Klout score popped up. Ten.
That’s it? Yep.
Even
though that was a little depressing, I now understand its potential. I signed
up for almost every social networking site out there (jamesbur12 is my username
for all, add me) so that I could really grasp how many different ways that I
can reach people. This is sobering in a way that I now know how hard I need to
work in order to get a higher Klout score, get my name out there and who knows,
maybe I’ll get to go to New York.
See you
next week.
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